The American Angus AssociationSM is the world’s largest beef cattle breed organization in the world with over 30,000 adult and junior members. Known for its reputation as a leader in animal and global marketing, the American Angus AssociationSM is a strong supporter of the National Animal Identification System.
Mission Statement
To provide programs, services, technology and leadership to enhance the genetics of the Angus breed, broaden its influence within the beef industry, and expand the market for superior tasting, high-quality Angus beef worldwide.
Vision Statement.
To be the leading and most progressive, member-driven, consumer-focused beef organization in the world.
Goal
To serve the beef cattle industry and increase the production of consistent, high quality beef that will better satisfy consumers throughout the world.
Core Strategies
1. Achieve Angus excellence through information
2. Increase beef demand with Angus equity
3. Identify and implement relevant technologies
4. Optimize resources
5. Create opportunities |
